Graphic Design & Art Direction.

Ahead of their 2024/25 season, Funfields engaged me to work on branding their latest attraction to open in the park. Lava Lagoon is a relaxing 300-mete-long lazy river through a tropical island paradise; I set out with the aim to capture the essence of the attraction within its main logomark & branding package.

It features elements that reference lush landscapes, rocky alcoves, exhilarating rapids, and Polynesian elements, all inspired by the natural environment surrounding the brand-new Lava Lagoon. This creates a strong sense of connection between the brand and the attraction itself.

As part of this project, I delivered the master brand, which featured multiple versions of the logo and entry & area signage for the expansion.